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50% of you will bail before you even finish reading this title

Let’s take a little quiz.

1) How many Americans use the Internet?
a) 300M
b) 200M
c) 100M

2) What percentage of online traffic is initiated from a search engine?
a) 50 to 60%
b) 60 to 70%
c) 70 to 80%
d) 90% or more

3) What is Web 2.0?

4) What are the two parts of Search Engine Marketing (SEM)?

5) What percentage of visitors bail within 0-8 seconds after briefly glancing at the landing page?

This was the quiz we had in my Direct Marketing class tonight. Each of these answers could be found in the 77 slide presentation that a guest speaker gave last week. SEVENTY-SEVEN SLIDES. Of those 77 slides probably 60 of them included useless statistics. There were so many numbers flying around for a second I thought I was back in statistics class. It was like a bad nightmare.

I felt pretty confident going in to the quiz. After all I have a blog. I’m well versed in SEO. I’ve spent a good six and a half minutes researching good keywords. I’ve updated my meta tags with those appropriate keywords. And with those changes I increased my readership by at least three or four….um people.

But who knew we’d have to remember all these freaking numbers. I often forget how old I am. We all know I can’t remember the kids’ birthdays. Heck I can’t even remember their names sometimes. I often filter through them hollering, “Dangit Justis, Keaton, Spencer…whoever you are.” Sometimes I even throw in the cat’s name just for good measure.

So with all these statistic questions, I don’t think any of us are surprised I didn’t do well on this quiz. The only questions I got right were #3 and #4. The two questions that didn’t involve statistics. Thankfully we get to throw out one quiz. It doesn’t take a rocket scientist to figure out which quiz I’ll be throwing out this term.

And just so I don’t leave you hanging, here are the answers to those questions.

1. C - 1M (specifically 133M)
2. D - 90% or more (specifically 91%)
3. Web 2.0 refers to a perceived second generation of Web-based communities and hosted services — such as social-networking sites (Facebook, MySpace), blogs, wikis, podcasts, mashups, YouTube, RSS, SEO — that facilitate collaboration and sharing between users.
4 Pay Per Click (or sponsored) and organic (or natural) links
5. 50%

Now you can never say I never taught you anything. And your tuition was even free.

This entry was posted on Monday, November 5th, 2007 at 10:31 pm and is filed under Dude, you're gettin' an 'A'. Comments are currently closed, but you can trackback from your own site.



3 Comments to “50% of you will bail before you even finish reading this title”

  1. I’m such a geek. I read the whole post and thought it was interesting too! Just call me Dad2twins 2.0 Geek.

  2. Only 100K people use the internet? Where did your guest speaker get his figures? No WAY are only 100K people using the internet. There’s five people in my house alone, and 3000 on my campus that are using the internet every day.

  3. You’re right. I left off the last set of zeros. What can I say? It was late and I can’t even count zeros. ;) I’ve corrected it now. It should be 100 Million.